Cash-in-transit company: +300 opportunities and prioritized solutions for its retail client
Project objective
Identify business opportunities to transform the end-to-end experience of retail customers
What we did
01. Strategic immersion
Through quantitative and qualitative research, we identified more than 300 pain points and potential opportunities.
02. Voice of the customer
We mapped all the pain points that Retail customers face at different stages of the process.
03. Solution co-creation
We brought together different stakeholders to co-create solutions focused on the Retail Customer Journey.
04. Validation with customers
We recruited a few customers to test the solutions created and ensure they would deliver value.
Some of
our deliverables
Key
Results
- Greater visibility for the company into the retail landscape;
- Backlog with +300 prioritized opportunities and solutions, ready for development and implementation in a production environment across the technology, process and culture fronts;
- Co-creation of the ideal journey based on the mapped pain points and opportunities;
- High-fidelity prototypes validated with real users and ready for development;
- Cultural transformation through the company's 1st initiative focused on Customer Experience (CX) in the retail front;
How about we talk about your project?
Tell us a bit more about it and we will help you find the best solution. If you like, we can set up a deeper conversation!
Other projects
Discovery, Customer journey, Personas, Prototyping (UX/UI)